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Media industry leader, Tonya Deniz, has joined The Advertising Research Foundation (ARF) in the new post of Senior Vice President, Member Value, it was announced today by Robert Barocci, ARF President and CEO.
“Tonya brings 20+ years of experience in media research and consumer insights to The ARF at a time when our membership is rapidly expanding.” said Barocci. “Incredibly,” he went on, “in this tough recessionary year, over 60 new companies, including leaders like Bain, Cablevision, Dentsu, Discover Financial, Eli Lilly, e-Rewards, Facebook, Fuse, Hasbro, Hershey, Kimberly Clark, Mars, National CineMedia, Novartis, PBS Kids Sprout, Pricewaterhouse Coopers, RPA, Telemundo, T-Mobile and UBS have signed on to the ARF rolls, each one searching for the knowledge that will help them make better fact-based marketing and advertising decisions during these uncertain times.”
Ms. Deniz brings to The ARF a star-studded career that includes senior executive positions, both global and domestic, with MediaCom (Executive Vice President, Global Director of Research & Consumer Insights); Leo Burnett/Starcom and Arnold Worldwide, where she served as LATAM Regional Media Research Director and Executive Vice President, Director of Research & Modeling, respectively at both firms. In those posts, she played important roles for many world-class clients including Procter & Gamble, Volkswagen, General Motors and Kellogg.
She has been involved in many industry-wide initiatives, especially on the topic of the quality of global research measurement; published articles for industry periodicals, and has been a frequent speaker at leading industry conferences. She has received several awards, including the ARF Certificate of Appreciation for Distinguished Leadership, and the Advertising Working Mother of the Year Award by Working Mother Magazine and AWNY.Joel Rubinson, ARF Chief Research Officer, said, “With Tonya, we are extremely fortunate to have someone who can not only deliver ARF value but add value that helps our members deal with their business challenges.”
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