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In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media, it was announced today by Robert Barocci, President and CEO.
In this new post, Ms. Johnson will focus on content, brand and social media development and strategy, and will spearhead the launch of The ARF Social Media Council, among many other key initiatives.
She comes to The ARF from FastCompany.com, where she served as Senior Editor/Community Director, overseeing both content and community functionality, as well as writing the Digital Media Diva blog, covering technology, media, marketing and the entertainment business. Prior to that, her 10-year history of bringing together communities both online and offline includes similar leadership roles at Vibe and Spin magazines, as well as BlackPlanet.com. In addition, as a consultant, she has worked with many Web and media properties.
“We are especially happy to have Lynne Johnson on our team, since she is certainly one of social media’s movers and shakers,” stated Barocci. “We created this post because the power of social media is the most important new force in our industry,” he continued,
“and with Lynne at the helm, we are committing The ARF to taking that power to the next level.”
“Social media enables marketers to have conversations with consumers, so you get advertising, PR, customer care, and marketing research all at the same time. Lynne will light this path forward for the marketing and media community, “ concluded Joel Rubinson, Chief Research Officer of The ARF.
Ms. Johnson currently serves on the Board of Directors of the Literary Freedom Project, a nonprofit arts organization, as well as Interactive One, the interactive arm of Radio One and TV One, and was also on the Advisory Board for Ypulse Youth Marketing Mashup 2009, and the Advisory Board for BlogHer Business 08. She earned a BA in Journalism from SUNY New Paltz and an MBA in Media Management from the Metropolitan College of New York, and is also an adjunct professor in the Audrey Cohen School for Human Services at the Metropolitan College of New York.
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