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The ARF announced today that David Marans will be joining their elite research team as EVP Media.
Bob Barocci, ARF President & CEO, said, “This is a significant day for the ARF. As the industry evolves, the need for fact-based advertising thought leadership has grown exponentially, reflected by the fact that the ARF has attracted over 100 new members in the past 18 months. The advertiser and agency industry leaders that dominate the new member community are coming with high expectations regarding the value that the ARF must deliver. World-class executives like David Marans are essential for the ARF to meet these demands, and we are very fortunate to have attracted someone of his stature.”
David began his media research career at Young & Rubicam “quite some time ago”. He left Y&R as a Vice President in 1988 to join J. Walter Thompson (now JWT). In 1994 he was named Media Research Director, a role he continued when the JWT and Ogilvy media departments merged to form Mindshare. After 25 years on the agency side, in 2005 David joined the recently formed IAG Research as an EVP. During 2009 David served as Research Director at A&E Networks.
David is a recognized industry leader and frequent public speaker. During his career, he worked closely, and well, with clients such as Ford, Sears, Pfizer, Unilever, among others. In fact, he received a special citation from the ANA in recognition of his "wit, wisdom and entertainment", for his efforts on behalf of the organization. David is also the recipient of both the Media All-Star and Media Maven awards.
He holds a B.A. in political science from New York University, and lived in that community for much of his adult life. The onetime political activist now lives in the undervalued ocean community of Long Beach, NY.
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