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The Advertising Research Foundation (ARF) welcomes Michael Heitner as SVP, Member Value. Michael will lead the ARF’s member consulting services, with a focus on overall strategic relationship building and member retention. The new appointment highlights the ARF’s dedication to delivering value to members by matching member business needs with ARF activities, initiatives and events that can positively impact those needs.
Michael has extensive experience in building client relationships, including owning successful New York City advertising agency, Heitner Weiss for over a decade and most recently as President of his former client’s high-end jewelry brand, Verdura, for the past three years.
"I am delighted to translate my agency experience and passion for client service to this role at the ARF, a fantastic organization with the potential to make an even greater industry impact," Michael said.
ARF President & CEO, Bob Barocci said, “We have been searching to find the right fit for this position in order to best serve our members, and I’m thrilled to say that Michael is it!” In 2011, the ARF’s 75th Anniversary year, a renewed commitment to ARF members is instrumental is maintaining the open-minded, unbiased environment where the best and the brightest from every avenue of advertising gather to exchange ideas and research strategies. This unique environment empowers ARF members to have a true impact on their marketing programs and their organizations and ultimately lead the industry forward.
About the Advertising Research Foundation (ARF)::
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF will celebrate its 75th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.
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