Morning Coffee

About Morning Coffee

Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

Go to Morning Coffee »

5 Cups of Morning Coffee

What’s New This Week

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!

New Study Confirms Advertising as Key Driver of the U.S. Economy; Advertising is a Major Contributor to GDP, National Employment and Labor Income

Nov 23, 2015

The Association of National Advertisers (ANA) and The Advertising Coalition commissioned a study which highlights the industry’s considerable economic benefits.  According to this study, advertising contributed $3.4 trillion to the U.S. GDP in 2014, which represents 19% of the nation’s total economic output. The research by IHS Economics and Country Risk provides a comprehensive assessment […]

RIP Millennials: Marketing Will Be ‘Age Agnostic’ Next Year-Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers

Nov 23, 2015

According to the study, “Communications Trends Report,” released by Hotwire PR, marketing and communications professionals will focus on reaching millennials based on their passions rather than as a single demographic group. Brands will seek to engage consumers with age-agnostic content that emphasizes values.  This Advertising Age article by Lindsay Stein analyzes other findings from this […]

Brands Look Far and Wide For a Niche in Virtual Reality

Nov 23, 2015

According to Robert D. Hof, writing for The New York Times, advertisers and agencies are hoping that virtual reality will be the next medium for influencing consumer purchasing behavior.  This article considers what types of ads are most likely to work on virtual reality platforms. Devices that enable consumer interaction with virtual reality are becoming […]

Connected TVs Marry New and Old Viewing Habits

Nov 23, 2015

More than 50% of the U.S. population is expected to watch streaming content on connected TVs by 2016, and that percentage is expected to increase to 60% by 2019.  In the new eMarketer report, “US Connected TV Usage: Digital Content Gives the ‘First Screen’ New Life,” connected TVs are defined as TV sets connected to […]

The Relationship Between Product Placement and the Performance of Movies: Can Brand Promotion in Films Help or Hurt Moviegoers’ Experience?

Nov 23, 2015

The authors of this September 2015 article in the Journal of Advertising Research, Reo Song, California State University, Long Beach; Jeffrey Meyer, Bowling Green State University, Bowling Green, Ohio; Kyoungnam Ha, University of New Haven, West Haven, Connecticut, studied the relationship between product placement and the performance of movies. Their study examined how product placements related […]