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5 Cups of Morning Coffee

What’s New This Week

Original Research and More!

5 Cups

May 26, 2016

5 CUPS THIS WEEK:  Previews of four original research papers to be presented at the Audience Measurement Conference and an article of interest. “Reach versus Frequency” – Facebook and Frito-Lay We conducted a meta-analysis of Datalogix ROI studies to better understand the impact of reach-based planning and optimal frequencies on in-store sales. Various media buying […]

“Watchouts with Programmatic Buying” – Dstillery

May 26, 2016

  Optimization and measurement remain challenging primarily because the actions worth measuring (e.g., product purchase) often are exceedingly rare, not measurable at all, or only partially traceable to the digital identity of the consumer who was exposed to the ad. As a result, we look for suitable alternative/proxy target variables when data on the true […]

“The Beginning of the End for Gender & Age Targets” – Clypd

May 26, 2016

Many TV deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and 1st party customer data. This paper covers the opportunities and challenges in activating these negotiations including: What data can be used to make linear TV ads more targeted? How do buyer and seller get […]

“Bridging Data Science and Research Insights” – MediaScience

May 26, 2016

The session is designed to help empower researchers by better acquainting them with data science opportunities.  At the same time, data scientists lacking media experience are being thrown into the deep end with demands for answers to questions the context of which they don’t fully understand.   The session helps educate them on the benefits of […]

From MediaPost – Misconceptions About Boomers May Impact Your Bottom Line

May 26, 2016

Those born between 1946 and 1964 accounted for 70% of the disposable income in the United States. Boomers’ possess immense consumer power; they drive almost 50% of all retail sales whereas Millennials represent a mere 10%. Still, the AARP estimates less than 10% of marketing dollars are spent targeting them.  Boomers are, in fact, modern […]