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What’s New This Week

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Dec 05, 2016

On November 14-15, The ARF led the “Mastering Mobile Marketing” Conference at Facebook Headquarters. Here are some of the key takeaways from the event: Keynoter Eric Zuncic, Crispin Porter + Bogusky, asked, How is mobile transforming your marketing?: New tools in geo-location, hyper-targeting, and validating consumer IDs make it easier for marketers to get the […]

Catching Their Ad Tech in Bed with Fake News, Marketers Ask Fraud Fighters for Help via AdAge

Dec 05, 2016

  Ad buyers are joining the fight against the “fake news” that many people blame for misinforming voters during the presidential campaign. Although the focus initially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. […]

SVOD Users See Plenty to Like About Streaming Services via e-marketer (source: TiVo)

Dec 05, 2016

  What’s drawing internet users to subscription video-on-demand services like Netflix and Amazon Prime? Pretty much everything the services offer, it turns out—selection, convenience, lack of ads, searchability, flexibility of screens and even the original programming. TiVo surveyed 3,140 internet users ages 18 and older in Canada and the US during Q3 2016. More than […]

Why Diverse Teams Are Smarter via Harvard Business Review via Harvard Business Review

Dec 05, 2016

  Striving to increase workplace diversity is not an empty slogan — it is a good business decision. A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in […]

Chart of the Week

Dec 05, 2016

The rise of social media over the past decade has not only changed the way people communicate, it has undoubtedly also had an impact on how they shop, be it online or at a boutique around the corner. Before making a purchase, consumers now have the chance to scroll through thousands of product photos on […]