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Original Research and More!

ARF Leadership Lab: What’s Old is New Again — Transforming TV, Radio & Print

Aug 22, 2016

Our current 7-week summer session focuses on cross-platform. Last week, three “professors” led a wide ranging conversation centered on the ongoing changes in three media. ARF President & CEO Gayle Fugitt served as moderator, joined by David Poltrack (CRO, CBS), Radha Subramanyam (President Insights, iHeartMedia) and Britta Cleveland (SVP, Meredith). Watching the 80-minute video below […]

Editor’s Note – first presented at AM in June. Family Co-Viewing & Ad Impact in a Multiscreen World

Aug 22, 2016

  The deck’s sub-heading is, “Using Neuroscience to Evaluate Advertising Engagement While Co-Viewing.” The research was comprised of five methodologies: Core Biometrics, Eye Tracking, Facial Coding, Behavioral Coding and Self-Reported information. Four key findings: Children focus on TV screen despite second screen 75% of the time The 2nd screen generates higher engagement with ads, but […]

Editor’s Note: the data and insights provided here are only a small part of Pew’s report. Pew has been conducting media research on “Consumers & News” for decades. The Modern News Consumer Source: Pew Research Center, Journalism & Media

Aug 22, 2016

  Wave after wave of digital innovation has introduced a new set of influences on the public’s news habits. Social media, messaging apps, texts and email provide a constant stream of news from people we’re close to as well as total strangers. News stories can now come piecemeal, as links or shares, putting less emphasis […]

Editor’s Note – A definition of content marketing: creating and distributing valuable and relevant content to attract and retain a clearly-defined audience. The Science of Engagement – Content Matters – presented by Andrew Tenzer, Head of Global Research BBC Global News Ltd.

Aug 16, 2016

This original research focused on content marketing was presented by BBC Global News at the Audience Measurement (AM) conference held in June. The approach: digital consumers of English language international news age 16+; six markets (Australia, Hong Kong, Singapore, US, Canada and Germany); quantitative survey + facial coding + implicit response testing. Among the key […]

Majority of Native Ads Lack Transparency – via WSJ (source: OTA: Online Trust Alliance)

Aug 16, 2016

Native advertising—content designed to mimic a website’s editorial look and feel—is a fast-growing area of the ad business. Native ad spending in the U.S. is expected to top $8.8 billion by 2018. Its growth is being fueled by brands and publishers who are seeking new ad formats that work better on mobile and outperform banner […]