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What 80 Years of Study Means for the Future of Advertising Research? via the Journal of Advertising Research, by Dr. Horst Stipp of the ARF

Sep 26, 2016

The ARF was founded in 1936 with a mission to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications. True to that mission, during its 80th year in 2016, the ARF launched a major new initiative, “How Advertising Works.” The goal was to deliver objective research-based […]

Men Choose Differently When They Choose with Other Men via the Harvard Business Review

Sep 26, 2016

We make a lot of joint decisions on a daily basis. Whether choosing to buy a car or house with your spouse, making business decisions with your coworkers, or simply deciding where to have dinner with a friend, we constantly find ourselves having to make choices with others. But when choosing jointly, are we likely […]

How to Not Lose Your Marketing Job to a Machine via AdAge

Sep 26, 2016

Whether your marketing career still has five, 10, 20 or even 30 years left, you need to seriously think about how to survive and thrive in the machine world. Here’s good advice on how to future-proof your career for the long haul: Excel at things that machines find hard to do Work with machines, not […]

Y&R CEO David Sable Explains Why Audience Targeting Is Overrated via AdExchanger

Sep 26, 2016

As the ad industry races to embrace mobile, social, data targeting and ad tech, Young & Rubicam (Y&R) CEO David Sable says it’s forgetting about the consumer. More specifically, he challenges that: Audience targeting? Misses out on potential customers. Ad blocking? A reflection of the unchecked proliferation of ads. Sponsored content? It’s been around forever. […]

Statista Infographic: Trust in Mass Media Erodes

Sep 26, 2016

According to polling company Gallup, Americans’ trust in mass media has dropped to a new low recently, with only 32 percent of U.S. adults expressing at least a fair amount of confidence in mass media to serve as an unbiased chronicler of current affairs. Looking in more detail, Gallup reports that the level of trust […]