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Umbel

Created in 2010, Umbel aims to be the standard for digital audience measurement. They leverage the power of big data Analytics and the validated principles of Market Research to deliver revenue-generating insights for publishers and brands that need to effectively understand and monetize their audiences. Umbel’s Digital Genome technology analyzes vast amounts of online audience data and delivers the most actionable metrics in a simple, easy-to-compare format. Clients visually explore audiences through an interactive dashboard that can be printed, shared and exported as smartly-designed custom live website and media kit elements.

901 W 9th Street, Suite 111
Austin, TX 78703-4610

http://www.umbel.com


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Joan Lewis, Procter & Gamble 'Run'