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Xyte, Inc.

Xyte offers a system for measuring, understanding, and predicting human behavior. The Xyting Insight™ assessment quickly identifies key personality preferences, then classifies people into one of sixteen different behavioral profiles. The tool is widely applicable in any situation in which there is value in predicting human behavior. Attractive vertical applications include human resources and talent management, marketing and advertising, and higher education admissions.

979 Jonathan Drive Suite B
Madison, WI 53713


The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann