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The ARF Young Pros is for professionals 30 years of age or younger.
Visible World joins the ARF to stay on the edge of current trends in advertising research and contribute with their insights on Interactive/Addressable TV. Founded in 2000 and based in NYC, Visible World makes Addressable Television Advertising Solutions: they enable advertisers, agencies & media companies to deliver addressable, interactive, and measurable ads on TV. Their distribution platform enables media owners to offer advertisers to increase consumer relevance and engagement by targeting messages to specific segments. They also provide a web-based campaign management solution for advertisers and agencies, which enables segmentation, allocation, and execution for TV campaigns.
Visible World reaches 80% of US cable households through partners including Bright House, Cablevision, Charter, Comcast, Cox, Insight , Suddenlink, and Time Warner Cable.
The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.
Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A. For more information and to register, click here or call Sydney at 212.533.1929.