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GfK is one of the world’s leading market research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 countries, every day. In the US and Canada, we offer access to several of the world’s largest databases combined with a full range of custom and ad hoc research services. With the acquisition of Knowledge Networks and User Centric in 2012, GfK obtained consumer, Hispanic, physician, and loyalty card panels, as well as user experience research and design expertise. These resources are used to deliver proven solutions developed from a 360-degree view of our clients’ markets and tailored to the new realities of the digital age.


Industries - Automotive • Consumer Goods • Financial Services • Government & Academic • Health • Media • Retail • Technology

Solutions - Audience Measurement and Insights • Brand and Customer Experience • Consumer Trends • Digital Market Intelligence • Location Insights • Market Opportunities and Innovation • Multicultural • Mystery Shopping • Promotion & Causal Retail Monitoring • Public Affairs and Corporate Communications • Retail Sales Tracking • Shopper & Retail Strategy • User Experience 


Featured Member News:
New GfK Report: Gens X, Y Adopt Smartphones as Media Hubs

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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann