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BrandAsset Consulting

BrandAsset® Consulting helps business executives and marketers assess and drive the strategic direction of their brand asset, using proprietary models and metrics created from the world’s most comprehensive study of brands. We have been measuring brands since 1993 and today over 35,000 brands have been evaluated among 500k respondents in 45 countries. The model is based on 4 key pillars that measure consumer sentiment and usage and helps find variables that work in tandem to create value. Generally, Energized Differentiation contributes to pricing power and consideration, Relevance builds consideration and trial, Esteem builds loyalty and, along with Knowledge (awareness), moves sale. Unlike the models that just describe product sales, our model focuses exclusively on key components of building long-term and sustainable brand.


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http://www.brandassetconsulting.com/


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Bill Harvey, Co-Founder of TRA