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Sorensen Associates Inc

Sorensen Associates, Inc., an in-store research company, captures shopper behavior, motivations, and perceptions at the point of purchase in the United States. It helps manufacturers and retailers assess product and package performance, the purchase decision process, category management, promotional impact, and shopper behavior. The company delivers tools, such as PathTracker and the metrics for measuring in-store traffic. It conducts in-store research at supermarkets, convenience stores, grocery stores, drug stores, computer stores, home improvement stores, and consumer electronic stores. Sorensen Associates is based in Troutdale, Oregon, with additional offices in Camp Hill, Pennsylvania; and Roseville, Minnesota. As of February 19, 2007, Sorensen Associates, Inc. is a subsidiary of Taylor Nelson Sofres plc.

999 NW Frontage Rd
Troutdale, OR 97060
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