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Kantar Worldpanel, WPP’s Information, Insight & Consultancy group, is the world leader in understanding consumers , utilizing continuous, syndicated consumer panels and research to provide analysis and insight into consumers consumption behavior.
We are industry experts for both the beverage category and personal care; employing a comprehensive, one-week diary across two industry-specific panels, delivering a detailed look at beverage consumption and personal care usage directly from the end consumer.
As trusted market consultants, the Worldpanel team provide narrative to the data, delivering explanation and interpretation to fully understand the market implications and provide deeper insights. Worldpanel information is used as an industry benchmark providing insights for 500+ clients across manufacturers, retailers and suppliers.
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