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Ehrenberg-Bass Institute for Marketing Science

The Ehrenberg-Bass Institute at the University of South Australia is world-famous for making big discoveries about how marketing really works. Our team of 60+ marketing scientists are busy tackling important research questions and sharing new knowledge with marketers all over the world. The Institute is financially sponsored by global corporations such as Coca-Cola, Procter & Gamble, Unilever, CBS, and Turner Broadcasting.

To find out more about working with us visit

GPO Box 2471
Adelaide, SA 5001


The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Bill Harvey, Co-Founder of TRA