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Podtrac

Podtrac enables targeted podcast advertising. The company provides services to both podcasters and advertisers to serve the growing audio and video podcast markets. For podcasters, Podtrac provides the infrastructure they need to monetize podcasts through advertising. Podtrac provides free services and methods to objectively quantify and qualify podcast audiences for advertisers, advanced representation services for advertising and sponsorships, and a variety of advertising trafficking, insertion, and website services. For advertisers, Podtrac provides the framework that enables advertising in podcasts with confidence. Podtrac provides free third party measurement and demographic profiles for any podcast, podcast media kits, advanced tools for finding podcasts matching targeted profiles, podcast advertising options with sound recency, frequency and reach strategies, and a variety of online purchasing, creative trafficking, and insertion services. 711 North Fayette Street
Alexandria, VA 22314

http://www.podtrac.com


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Bill Harvey, Co-Founder of TRA