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Center for Emotional Marketing
The Center for Emotional Marketing is a brand positioning and market research consultancy. Our positioning process is called Brandvertising™ because it bridges the gap between traditional brand positioning and advertising. The Center for Emotional Marketing’s Brandvertising™ approach brings creativity and research together to develop a more specific and multi-dimensional positioning strategy—expressed visually as well as in words. Key to our approach is Triggers™and Emotional Triggers™, a unique creative process that uses verbal and visual stimuli to understand the nuances of ideas.
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