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Center for Emotional Marketing

The Center for Emotional Marketing is a brand positioning and market research consultancy. Our positioning process is called Brandvertising™ because it bridges the gap between traditional brand positioning and advertising. The Center for Emotional Marketing’s Brandvertising™ approach brings creativity and research together to develop a more specific and multi-dimensional positioning strategy—expressed visually as well as in words. Key to our approach is Triggers™and Emotional Triggers™, a unique creative process that uses verbal and visual stimuli to understand the nuances of ideas. 502 Bedford Road
Armonk, NY 10504
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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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