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Scarborough Research

Scarborough Research measures the lifestyles, shopping patterns, media behaviors, and demographics of American consumers locally, regionally, and nationally. Scarborough insights are relied upon by marketers and media professionals to develop successful marketing and communication strategies. Scarborough measures over 100 local markets across the country, and features regional and national studies, as well as specialized market research on multicultural consumer groups and sports fandom. The company’s signature Top-Tier Local Market Studies, national USA  study and Multi-Market Study are accredited by the Media Rating Council. In addition to its syndicated products, Scarborough also offers customized research and analytics services. The relied-upon source for qualitative research by local media for decades, Scarborough also serves as the premiere newspaper audience ratings service, and measures newspaper ratings in print, online, and combined print/online. 

770 Broadway
7th Floor
New York, NY 10003


The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann