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Brand Keys, Inc.
Brand Keys is the only research consultancies in the world specializing in customer loyalty and engagement assessments, providing brand equity metrics that accurately predict future in-market consumer behavior. Our metrics have been proven to correlate highly with sales and profitability, and enable brands to anticipate the changing needs and expectations of consumers. They can bridge the elusive ROI measurement gap by quantifying your return on brand equity and objectives that correlate with sales. In addition, our metrics offer the most relevant benchmark in the industry against which to evaluate the impact on the brand of any communication. Our advertising/communications testing includes standard evaluations found in creative testing, but answers a brand’s key strategic question: Is this a good ad?
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