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Canadian Advertising Research Foundation

CARF is a not-for-profit organization that focuses primarily on advertising, communications and media research. The Foundation was established in 1949 along with the Association of Canadian Advertisers (ACA) and the Institute of Canadian Advertising (ICA). CARF plays an important role in keeping its members aware of developments in advertising, communications and media research and as an independent body, assists in evaluating advertising and media research methods and studies 160 Bloor Street East, Suite 1005
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Bill Harvey, Co-Founder of TRA