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comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
On June 11, 2012, research firm comScore released a report showing Facebook marketing does affect company’s brands and their bottom lines. Watch the video of comScore's co-founder Gian Fulgoni »
ComScore has published a new independent research paper calling for a better framework to measure the value of paid and earned media campaigns. The findings have been published in its latest white paper, The Power of Like Europe: How Social Marketing Works for Retail Brands.
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