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Communicus is a research-based advertising consultancy specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has employed a unique and unparalleled research method to track consumer response to advertising campaigns and individual campaign elements including both traditional advertising and newer, non-traditional online and offline communications venues. Partnering with Fortune 100 brand advertisers, Communicus provides research and consultation enabling brands to improve the effectiveness of campaigns. Communicus helps clients fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.


The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Bill Harvey, Co-Founder of TRA