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Purchased

Purchased (previously ChatThreads) tracks how, when and where consumers come into contact with brands in real-time, and analyzes how these encounters impact purchase behavior. We believe the most important impressions are real impressions - what the consumer actually notices. ChatThreads was founded by Dr. Walter Carl. The company's proprietary methodology was developed by Walter while a faculty member at Northeastern University in Boston and has been implemented by many Fortune 500 brands. Walter is chair of the Word of Mouth Marketing Association's Research and Measurement Council where he led the groups editing Volumes 2-4 Measuring Word of Mouth and the Measurement and Metrics Best Practices Guidebook 1330 Beacon Street - Suite 209
Brookline, MA 02446

http://corp.chatthreads.com


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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