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A.C. Nielsen Center For Marketing Research At The Wisconsin School Of Business.
The A.C. Nielsen Center for Marketing Research, a part of the Wisconsin MBA program at the Wisconsin School of Business, was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The Center was created to train MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.
The Marketing Research MBA offered through the A.C. Nielsen Center is the leading full-time MBA program with a specialization in marketing research in the country. Students are given the business acumen to work in cross-functional teams, the research and methodological foundation to successfully manage research projects and the marketing knowledge to translate results into business programs that impact the bottom line.
975 University Avenue 3420 Grainger Hall Madison, WI 53706