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Nielsen IMS is the leading provider of information systems and solutions for the media industry.  They have been offering planning and R&F software systems as well as analytics since 1969.  Their global presence extends to 66 countries. Nielsen IMS software is on over 10,00 desktops at over 1,000 advertising agencies around the world, including 85% of the top US agencies, many of the top publishers, broadcast and cable communities, as well as major advertisers.  Nielsen IMS systems are used in everyday media planning and research, providing a common language spoken across local, national, and international borders.

Nielsen IMS provides tools for sharper audience profiling, accurate reach and frequency, optimum schedule performance, rigorous campaign analysis, dynamic presentation and advanced analytics.  They have the capability and technology to process data – syndicated or proprietary – and to link our systems to proprietary tools.  Nielsen IMS also offers customized solutions for our clients in the form of software tools or data analysis.

With the most complete range of precision software tools touching all facets of the media cycle, Nielsen IMS is the partner trusted by agency and advertiser professionals.

770 Broadway, 14th Floor
New York, New York 10003




The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Bill Harvey, Co-Founder of TRA