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BlackArrow

BlackArrow is all about Dynamic Ad Search. Believing in “better targeting leads to better advertising” they are a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. The BlackArrow Advanced Advertising System has versatility to adapt to whatever tomorrow’s ad models, business strategies and distribution platforms may hold. By unifying powerful campaign management with dynamic multiplatform ad decisioning, they help their clients reach on-demand audiences and boost ad-related profitability.
 

65 N. San Pedro Street
San Jose, CA 95110

http://www.blackarrow.tv/


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Joan Lewis, Procter & Gamble 'Run'