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Bluestem Brands

You might say this company lets your fingers do the shopping. Bluestem Brands (formerly Fingerhut Direct Marketing) offers an array of private-label and brand-name merchandise, including apparel, appliances, electronics, furniture, health and beauty products, jewelry, kitchenware, luggage, sporting goods, tools, and toys through its Fingerhut catalog and e-commerce site and via the Gettington.com site. It also offers credit in partnership with MetaBank and WebBank. In addition, it also owns PayCheck Direct, an employee purchase plan whereby employers can offer high-ticket items to employees, who pay for them interest-free via payroll deductions. The company filed an IPO in 2011 but withdrew it a year later.

6509 Flying Cloud Dr
Eden Praire, MN 55344

http://www.bluestembrands.com/


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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