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The ARF Young Pros is for professionals 30 years of age or younger.
Margaret Layding is a career market research professional, with extensive experience in consumer research and a strong expertise in business analytics.
She previously held management roles at Procter & Gamble and Mars Chocolate North America. Her broad knowledge of total business planning practices, including marketing, finance, sales, and demand planning functional work, makes her a valuable asset to any team that needs to create, understand and apply consumer and customer insights.
Margaret has worked on a consultancy basis since 2010 as Rhapsody Insights LLC, supporting business teams and projects for consumer products' manufacturers, market research firms, and a professional sports team.24 Rachel Court
The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.
Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A. For more information and to register, click here or call Sydney at 212.533.1929.