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ARF Member Benefits

Providing leading solutions for our members and evangelizing the leaders that lead them into action.

The ARF has over 400 corporate members including Advertisers, Agencies, Media, Ad Tech and Research Providers. ARF Member Benefits are unlimited and extended to all employees within each member organization. Benefits include access to the Knowledge Center, including self-service and assisted research resources, live, virtual & on-demand learning, free member-only events, conference discounts, original and curated research, and leadership programs. Also, tap the ARF membership network for new connections and peer to peer learning opportunities.

ARF Member Benefits include access to:

Knowledge Center

Access Knowledge Center resources with your member My ARF account.

Self-Service Tools

Power Search
The search engine for 100,000+ documents indexed from the best industry sources.

Concise summaries to help you get smart in a hurry.

The ARF Store is a valuable resource that includes white papers, research reports, and newly published ARF books.

Journal of Advertising Research
Unlimited online access and a limited number of hard copy subscriptions to this Industry Publication that is peer reviewed globally. Subscriptions can be designated by the Member Ambassador.

Morning Coffee
Customizable dashboard with a real-time feed of the latest industry news.

News You Can Use (5 Cups of Morning Coffee)
Your weekly update on top industry news and ARF happenings.

Live Research Assistance

Research Requests
Tailored secondary research requests fulfilled by live Knowledge Experts.

ARF Pros Network
Industry leaders with specialties on key industry issues.


ARF Forums are regular meetings of members where they share best practices and tackle hot topics in the industry. Forums are free to attend—in person and virtually – and there are opportunities to present and/or lead a Forum.

ARF Webcasts, hosted by members, consist of updates on their research tools, case studies and big industry announcements. All member company employees receive free registration to each ARF Webcast. Webcasts are typically offered every Wednesday and archived for later viewing.

Conference Registration and Exhibiting Discounts
All company employees receive special discounted rates to the ARF Annual Re:think, Audience Measurement, and other ARF Conferences.

ARF On The Road
The ARF also engages with members through regional chapters, which host topical events relevant to their market.


The ARF takes on big industry issues that are critical to the advancement of the practice of advertising. Through collaboration, we’re able to produce projects that no one company could tackle on their own. Members have the opportunity to participate directly in the major initiatives we lead each year and get early access to findings.

Young Pros

1,000+ working professionals 30 years of age or younger in advertising, marketing, media, research or branding. The Young Pros hold leadership, networking, and professional development events throughout the year with a focus on cultivating talent and connecting young people to leading industry thinkers.

Thought Leadership

The ARF offers opportunities for companies to increase their visibility with like-minded individuals in an open, unbiased environment that clients care about. Present or speak at a forum, webcast, or conference. Join a committee and develop programming with ARF leaders. Participate in cross-constituency research initiatives based on member input and industry challenges. We also offer an array of customizable sponsorship options to provide your company exposure to a high-caliber, global audience.

For information about your ARF Membership contact: Membership@thearf.org

For information about becoming an ARF Member contact: New-Member-Info@thearf.org

Not sure if your company is an ARF Member? View our Member Directory