Member Benefits
ARF Young Pros
  The ARF Young Pros is for professionals 30 years of age or younger.
Get involved!
Download the ARF

Only the ARF has a collection of research and resources that is unmatched in the industry. Find out why your company should become an ARF member. Learn more!

ARF Member Benefits

The ARF is the industry’s best platform for marketing research knowledge, networking and advice.
We provide unprecedented opportunities to share information with peers, potential clients, and vendors, and to learn about the newest methodologies and findings in research.

Membership Includes

Forum Meetings: Industry Leading Presentations and Discussions

ARF Forums are open to all corporate employees for participation in person and/or through Webex, an easy at-your-desk engagement. Most Forums meet quarterly.
More about ARF Forums »

Research Initiatives

Big issues that are critical to the advancement of the practice of advertising get addressed at the ARF. Members have the opportunity to participate directly in the major initiatives we lead each year. Members also have advance access to findings, as well as personalized advisory services on applying the findings to your business.
More about ARF Research Initiatives »

Webcast Program

Member Representatives and all company employees receive free registration to each ARF Webcast. Webcasts are typically offered about once a week. Members can give a webcast for half price.
More about ARF Webcasts »

Knowledge Center and PowerSearch

Unlimited calls to the world class, on-demand Knowledge Center help your people answer immediate questions, find urgent data, and prepare winning presentations. The ARF PowerSearch tool enables members to easily access nearly 60,000 documents.
More about the Knowledge Center »
More about PowerSearch »

Conference Registration and Exhibiting Discounts

All company employees receive special discounted rates to the ARF Annual Re:think Convention, the ARF Audience Measurement Symposium, and the ARF Thinkshops.
More about ARF Events »

Journal of Advertising Research

Corporate Membership includes up to 15 free subscriptions of the ARF’s JAR delivered directly to the names designated by the Member Representative. Industry Leader Members may also take advantage of a 50% discount on a full page ad in the JAR.
More about the Journal of Advertising Research »

Publications

The ARF Store is a valuable resource that includes white papers, research reports, newly published ARF books and a free copy of the AMA green book listing available research providers.
More about ARF Publications »

Plus: A number of premier-valued services, tailored to your company’s needs, such as advisory services, and on-site reviews and workshops. For Industry Leader Members, the expertise of the ARF’s Chief Research Officer is a call or a click away. Advice on a current campaign, evaluating a methodology, selecting appropriate metrics, or a specific acute need, the independent expertise of the ARF will help you reduce uncertainty and succeed.

ADVERTISEMENT

The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

ARF Videos

Bill Harvey, Co-Founder of TRA