Meeting Details
 

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Uncovering the Value of Each Screen

Free for ARF members.

WEDNESDAY, NOVEMBER 19 • 2014 1:00–2:00PM ET

Join us on November 19 for a webcast that explores AOL’s 3D Multi-Platform research which shows the value for consumers of using multiple screens for online content and advertising.

As the world of digital and mobile expands, so has the complexity of marketing through different screens. Consumers are seamlessly using multiple devices in their daily lives. Marketing, however, has yet to follow.  This presentation will help provide clear direction on how and why consumers shift between devices.

Attend this webcast and learn how to develop your cross-screen marketing strategy.

Presenters
Cortney Henseler – Director, Consumer Research and Analytics, AOL
Maureen Dawson – Senior Manager, Consumer Research and Analytics, AOL

Agenda
1:00–1:15pm ET (15 minutes)
Welcome, ARF Updates and Introductions
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

1:15–1:45pm ET (30 minutes)
Uncovering the Value of Each Screen
Cortney Henseler – Director, Consumer Research and Analytics, AOL
Maureen Dawson – Senior Manager, Consumer Research and Analytics, AOL

1:45–1:55pm ET (10 minutes)
Q&A

1:55–2:00pm ET (5 minutes)
Closing Remarks
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

Overview

Uncovering the Value of Each Screen
November 19, 2014

Videos

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