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On August 21, 2014, from 9:00–10:30am, Brian Fetherstonhaugh will host an intimate breakfast for twelve lucky Young Pros. All Young Pros will have the opportunity to win a seat at his breakfast at the ARF Young Pros Summer Social on Thursday, July 31st, 2014.
Brian Fetherstonhaugh – Chairman & CEO, OgilvyOne Worldwide
Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital.
In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Cisco, Coca-Cola, Ikea, Unilever, and Nestlé.
Brian began his career in brand management with Procter & Gamble Canada. He then joined the advertising firm Ogilvy & Mather and rose up through the ranks to become President of its Canadian operations.
In 1997, Brian moved to New York and to the worldwide stage. His first assignment was to lead Ogilvy’s flagship global account, IBM, through its dramatic repositioning as an “e-business.” He later founded and became the first Chairman of Ogilvy’s Global Brand Community, representing the agency’s top 20 international clients, and was appointed to the Ogilvy Executive Committee in 2002.
Today, Brian leads OgilvyOne Worldwide, the customer engagement arm of Ogilvy & Mather. With more than 4,300 staff in 50 countries, OgilvyOne is at the forefront of the digital revolution. To see the latest thought leadership from OgilvyOne Worldwide, visit sellorelse.ogilvy.com, a blog dedicated to the evolution of sales and marketing, and follow @ogilvyone.
Several major innovations have come to life under Brian’s leadership such as the launch of Neo@Ogilvy, the agency’s full-service, global digital media and search capability, and the creation of the global network of Ogilvy Digital Labs.
Brian is a frequent lecturer at distinguished institutions including Yale, Harvard, MIT Sloan School, Columbia, and McGill.
Born and raised in Montreal, Brian graduated from the McGill University Business School. Brian is married to Chris and has two daughters, Claire and Alison. He plays ice hockey every Sunday night and plays guitar and harmonica in a rock band—aptly named Plan B.