Meeting Details

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Mapping The Marketing Genome

Mapping the Marketing Genome

Wednesday, November 12, 2014 1:00–2:00PM ET

Join us on November 12 for a webcast that discuss how to unite, organize and analyze marketing’s messy data so brands can understand and communicate what’s working across it all.

There’s no shortage of channel-specific tactical data or reports. But strategic reports and insights – what’s working across all channels and its impact on the business – are incredibly difficult to pull together, and usually nonexistent.

Join this webcast to better optimize cross-channel performance to track leading indicators of marketing effectiveness and align marketing activity with business outcomes.

Featured Speaker
Jennifer Zesrut – CEO, Beckon

To attend via webcast, register via My ARF »
Free for ARF members


Mapping The Marketing Genome
November 12, 2014


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