Meeting Details
 

Health & Wellness

The Digitally Empowered Healthcare Consumer

This event is focused providing ARF Member attendees insights and new ways to think about their business in the Rx, OTC and Retail Drug sectors. Specifically, a dialog new perspectives driven by the “digitally empowered healthcare consumer” which is a result of the confluence of the growth of the health vertical and the increases in social and online health content.

Our goal is to provide member attendees knowledge to secure their place at the decision table and to expand their tribe with engaging networking opportunities within the healthcare marketing and research community.

Forum Leaders
Robert Atencio – Global VP, Consumer Insights, Pfizer
Belle Frank – EVP, Director, Strategy and Research, Young & Rubicam
Marjorie Reedy – Director, Insights and Innovation, Merck

Agenda

12:00-12:30
Networking

12:30-1:20
Ann Clurman, The Futures Company
Heath Trends Overview

1:20–1:50
Marjorie Reedy, Merck
How The Internet Is Influencing The Patient Journey

1:50–2:40
James Avallone, Manhattan Research, Decision Resources Group
How Digital is Impacting Physicians
What tools they rely on?  What offline and online sources they utilize?  And how does that influence how we market to healthcare consumers?

2:40-2:55
Break

2:55–3:40
Esther Burke, Microsoft
Healthcare consumer digital purchase path

3:40–4:30
Steve Jagger, MSW·ARS
Pharmacy Intercept Learning and cases applicable to both OTC and Rx

4:30–7:00
Drinks & Networking Reception @ Havas Health rooftop lounge 36 &
Madison, co-sponsored by Havas Health and MSW·ARS

Overview

The Digitally Empowered Healthcare Consumer
August 5, 2014

Videos

Watch ARF Videos on YouTube!