Meeting Details
 

Health & Wellness

The Digitally Empowered Healthcare Consumer

This event is focused providing ARF Member attendees insights and new ways to think about their business in the Rx, OTC and Retail Drug sectors. Specifically, a dialog new perspectives driven by the “digitally empowered healthcare consumer” which is a result of the confluence of the growth of the health vertical and the increases in social and online health content.

Our goal is to provide member attendees knowledge to secure their place at the decision table and to expand their tribe with engaging networking opportunities within the healthcare marketing and research community.

Featured Speakers
James Avallone – Director, Physician Research, Manhattan Research
Esther Burke – Consumer Insights Manager, Microsoft
Ann Clurman – EVP, The Futures Company
Steve Jagger – Partner, MSW·ARS Research
Marjorie Reedy – Director, Insights and Innovation, Merck

Forum Leaders

Robert Atencio – Global VP, Consumer Insights, Pfizer

Belle Frank – EVP, Director, Strategy and Research, Young & Rubicam

Marjorie Reedy – Director, Insights and Innovation, Merck

Agenda

12:00-12:30pm: Networking

12:30–1:20
Heath Trends Overview
Ann Clurman – EVP, The Futures Company

1:20–1:50
How The Internet Is Influencing The Patient Journey
Marjorie Reedy – Director, Insights and Innovation, Merck

1:50–2:40
How Digital is Impacting Physicians: What tools they rely on?  What offline and online sources they utilize?  And how does that influence how we market to healthcare consumers?
James Avallone – Director, Physician Research, Manhattan Research

2:40-2:55: Break

2:55–3:40
Healthcare consumer digital purchase path
Esther Burke – Consumer Insights Manager, Microsoft

3:40–4:30
Pharmacy Intercept Learning and cases applicable to both OTC and Rx
Steve Jagger – Partner, MSW·ARS Research

4:30–7:00
Drinks & Networking Reception at Havas Health Rooftop co-sponsored by Havas Health and MSW·ARS
Venue: Havas Health, Rooftop Lounge, 200 Madison Avenue, Havas Health

Overview

The Digitally Empowered Healthcare Consumer
August 5, 2014

Videos

Watch ARF Videos on YouTube!