Meeting Details
 

ARF Webcasts - Learn the Latest, Live, Online!

Developing Social TV Audience Metrics

February 19, 2014
1:00–2:00pm ET

According to the MIT Technology Review, Social TV is one of the 10 most important emerging technologies. But where are we in terms of social TV audience metrics?
 
To determine if social media can increase TV viewership, an experiment needs to be conducted where “cause” is specifically tied to the subject. At this webcast, we will discuss how social media can increase TV ratings and establish best practices for the industry to come together and validate.
 
Presented by:
Craig Jaffe – Founder, Research 360˚
 

Overview

Developing Social TV Audience Metrics
February 19, 2014

Videos

Watch ARF Videos on YouTube!