Meeting Details

The Insider's Guide to Social Media Measurement

Sentiment Analysis Symposium workshop, presented by Stephen Rappaport

The New York Academy of Sciences
7 World Trade Center
250 Greenwich St. 40th floor
New York, NY

In Stephen's words, we need to "recognize data points not merely as impersonal dots on a trend line, percentage changes, or ratios. They are, in fact, personal—capturing what people say, do and feel in real time. Once we view digital metrics as reflecting individuals, they become
characters we employ to craft compelling narratives about people and brands." Stephen's workshop, with an assist from Vincent Santino, associate director of Digital Insights & Analytics at Kaplan Test Prep, will:

  1. Provide an overview of social media measurement.
  2. Cover case studies illustrating the use of social media measures (with audience participation).
  3. Present three typical business scenarios and have the attendees work through them, including developing an analytic strategy and measurement plan.

For more information and to register, click here.


Stephen is author of the 2011 book Listen First. His The Digital Metrics Field Guide is coming out soon.


The Insider's Guide to Social Media Measurement
March 5, 2014


Watch ARF Videos on YouTube!