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June 18, 2014
This webcast will show that it is possible to measure web activity bursts just seconds after traditional TV ad broadcasts—a trend that is growing because of the proliferation of internet-connected second screen devices. By harnessing this effect, advertisers can use second screen as a real-time, web-based TV conversion tracking system that will work today on existing TV systems. This has significant economic importance. Twenty billion dollars per year is spent on phone response TV ads—web response could be the new direct response industry.
The webcast will include a demonstration of how web response was used for ROI measurement and optimization in several multi-million dollar television campaigns.