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Date: Wednesday, October 30, 2013
Time: 1:00–2:00pm EST
People love to hate cable and satellite companies. Between increasing fees and long wait times for technicians to fix their service, some consumers are looking for new solutions for entertainment. A certain sub-set of consumers, who refer to themselves as Cord Cutters, have decided to cobble together their own entertainment solutions instead of finding the "best of the worst" cable or satellite provider. These consumers are quickly revolutionizing the entertainment industry and demanding programming on their terms—content when, where, and how they want it without contracts and lengthy bills.
Join Kara Clark, senior ethnographer at SDL, as she walks you through an analysis of how traditional cable and satellite companies can combat cord cutting and even offer consumers greater value, by understanding what drives the switch. In this session, you’ll learn:
By using predictive social measures we will reveal arguably the most important trend in entertainment right now, cord cutting and its effects on established companies.
Kara Clark, Senior Ethnographer, SDL