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ARF David Ogilvy Awards

2014 ARF David Ogilvy Awards

2014 ARF David Ogilvy Awards

Congratulations to all of the winners of the 2014 ARF David Ogilvy Awards!

GRAND OGILVY WINNER
FOOD & GROCERY
“Unleashing the Joy of Reddi-wip and Fruit” Reddi-wip
Advertiser: ConAgra Foods
Agency: DDB California, Aspen Marketing, JSH&A, Possible
Media: Mediacom, Spark
Research: Ipsos ASI, Communicus, Consumer Knowledge Centre Ltd., The Insight Connection, The NPD Group
Download Case Study
View Video 

Reddi-wip boosted sales outside the holiday season by high- lighting a different host food—fruit. The campaign showed how Reddi-wip has the power to transform fruit from an ordinary dish into something more exciting and, with only 15 calories per serving, it is an everyday treat you can still feel good about.

BUSINESS CHALLENGES OGILVY WINNER
APPLIANCES & ELECTRONICS
“Printing that helps your Child Shine” HP
Advertiser: HP
Agency: BBDO Singapore
Media: OMG
Research: RS Consulting, Millward Brown, Millward Brown Firefly
Download Case Study
View Video

CROSS-CULTURAL OGILVY WINNER
ALCOHOL & BEVERAGES
“Let’s Go Crazy” The Coca-Cola Company
Advertiser: The Coca-Cola Company
Agency: Ogilvy & Mather
Media: Starcom MediaVest Group
Research: BMC Innovation, Millward Brown
Download Case Study
View Video

CROSS-PLATFORM OGILVY WINNER
HOUSEHOLD
Gold: Art.com “Find Your Art. Love Your Space.”
Advertiser: Art.com
Agency: Mekanism
Media: PrecisionDemand
Research: PrecisionDemand
Download Case Study
View Video


Alcohol & Beverages

GOLD
“Let’s Go Crazy” The Coca-Cola Company
Advertiser: The Coca-Cola Company
Agency: Ogilvy & Mather
Media: Starcom MediaVest Group
Research: BMC Innovation, Millward Brown
Download Case Study
View Video

SILVER
Guinness, BBDO and BrainJuicer “Score with ‘Wheelchair Basketball’”
Advertiser: Guinness
Agency: BBDO
Media: Carat
Research: Brainjuicer
Download Case Study
View Video

Appliances & Electronics

GOLD
HP “Printing that helps your Child Shine”
Advertiser: HP
Agency: BBDO Singapore
Media: OMG
Research: RS Consulting, Millward Brown, Millward Brown Firefly
Download Case Study
View Video

SILVER
Windows Phone “Don’t Fight. Switch.”
Advertiser: Microsoft
Agency: Crispin Porter & Bogusky
Media: Starcom MediaVest Group
Research: Hall & Partners, Nielsen, PSB
Download Case Study
View Video

Entertainment & Sports

GOLD
Ford Fusion “It’s in the Game”
Advertiser: Ford
Agency: TDI
Media: Electronic Arts
Research: Frank N. Magid Associates, Interpret Research, Say.so
Download Case Study
View Video

SILVER
SportsCenter “DaDaDa”
Advertiser: ESPN
Agency: Wieden + Kennedy
Media: Starcom, MacDonald Media
Research: ESPN, Nielsen, Sterling Brands, Hart Research, MRI, Millward Brown, GfK
Download Case Study

Fashion & Style

GOLD
J. Jill “J.Jill Uncomplicate”
Advertiser: J.Jill
Agency: CerconeBrown Company, The Fantastical
Media: PGR Media
Research: CerconeBrown Company, Added Value
Download Case Study
View Video

SILVER
Revlon Luxurious Colorsilk Buttercream “Haircolor Talks”
Advertiser: Revlon
Agency: Y&R Mexico
Media: Mediacom
Research: Lisa Bregman & Associates, Ipsos, Nielsen
Download Case Study
View Video

Financial Services

GOLD
Bank of America “Life’s Better when we’re Connected”
Advertiser: Bank of America
Agency: Hill Holliday, WPP, Lippincott
Media: Starcom MediaVest Group
Research: Millward Brown, Millward Brown Digital
Download Case Study
View Video

SILVER
Citi Bike “Citi Bike: The Battle to win Back New York”
Advertiser: Citi
Agency: Publicis Kaplan Thaler
Media: MEC
Research: Publicis Kaplan Thaler
Download Case Study
View Video

Food & Grocery

GOLD
Reddi-wip “Unleashing the Joy of Reddi-wip and Fruit”
Advertiser: ConAgra Foods
Agency: DDB California, Aspen Marketing, JSH&A, Possible
Media: Mediacom, Spark
Research: Ipsos ASI, Communicus, Consumer Knowledge Centre Ltd., The Insight Connection, NPD Group
Download Case Study
View Video

SILVER
PAM Cooking Spray “Haunted”
Advertiser: ConAgra Foods
Agency: DDB California, d expósito & Partners, Possible Worldwide
Media: Mediacom, Spark
Research: Market Data Corporation, Wooldridge Associates, Inteligencia, Segmedica, Ipsos ASI, Sands Research, Communicus
Download Case Study
View Video

Government & NonProfit

GOLD
Groupe Média TFO “Je-ne-sais-quoi Télé”
Advertiser: Groupe Media TFO
Agency: Lowe Roche Advertising
Media: Zenith Optimedia
Research: Ipsos
Download Case Study
View Video

SILVER
Heart & Stroke “Make Death Wait/Make Health Last”
Advertiser: Heart & Stroke Foundation
Agency: Lowe Roche Advertising
Media: Mindshare
Research: Heart & Stroke Foundation, Environics
Download Case Study
View Video

Health & Personal Care

GOLD
o.b. Tampons “o.b. Apology/Endless Celebration”
Advertiser: o.b. Tampons
Agency: Lowe Roche Advertising
Media: J3
Research: Fresh Squeezed
View Video

SILVER
Delta Dental of Washington “IN Network”
Advertiser: Delta Dental of Washington
Agency: GreenRubino
Media: GreenRubino
Research: Gnosis
Download Case Study
View Video

Household

GOLD
Art.com “Find Your Art. Love Your Space.”
Advertiser: Art.com
Agency: Mekanism
Media: PrecisionDemand
Research: PrecisionDemand
Download Case Study
View Video

SILVER
Valspar “Valspar Love your Color Guarantee”
Advertiser: Valspar
Agency: Draftfcb Chicago, LaForce and Stevens
Media: Havas
Research: Draftfcb Chicago, Leo J. Shapiro & Associates
View Video

Professional Services

GOLD
Physicians Mutual Insurance “Insurance for All Of Us”
Advertiser: Physicians Mutual Insurance Company
Agency: PrecisionDemand
Media: PrecisionDemand
Research: PrecisionDemand
Download Case Study
View Video

SILVER
Accenture “High Performance. Delivered.”
Advertiser: Accenture
Agency: TBWA\Chiat\Day
Media: MEC
Research: Accenture
Download Case Study
View Video

Pharmaceutical

GOLD
Walgreens Specialty Pharmacy “Less Hassle, More Time.”
Advertiser: Walgreens
Agency: HAAVAS Life
Media: N/A
Research: GfK Healthcare, Directions Research, Ipsos Healthcare, MedSpan Research

SILVER 
Caltrate/Caltrate Plus “Inspiring Confident Movement”
Advertiser: Pfizer Consumer Healthcare
Agency: Leo Burnett
Media: Maxus (Group M)
Research: Archetype Discoveries Worldwide (Dr. Clotaire Rapaille) Baker Street, Unisearch Partners, ACNielsen BASES, Millward Brown
View Video

Retail & eCommerce

GOLD
Kmart “Ship your Pants”
Advertiser: Kmart
Agency: Draftfcb Chicago
Media: HavasResearch: Draftfcb Chicago
Download Case Study
View Video

SILVER
TD Ameritrade “Performance Marketing Machine”
Advertiser: TD Ameritrade
Agency: Goodby, Silverstein & Partners
Media: Neo@Ogilvy
Research: Neo@Ogilvy, Comscore
View Video
 

Travel & Leisure

GOLD
Las Vegas “LasVegasDotCom”
Advertiser: Las Vegas Convention and Visitors Authority (LVCVA), R&R Partners
Agency: R&R Partners
Media: R&R Partners
Research: Heart+Mind Strategies
View Video

SILVER
Choice Hotels “Choice Hotels of Summer Road Trip Guide”
Advertiser: Choice Hotels International
Agency: Doner
Media: Havas Media
Research: Havas Media, Analytic Partners, Insight Express

 

Overview

2014 ARF David Ogilvy Awards
March 25, 2014

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