Meeting Details
 

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Retail Marketing: Ad Spending Strategies

Date: Thursday, October 17, 2013
Time: 1:00–2:00pm EST

It’s been a tough rebound for the retail industry post-recession, but it’s finally picking up speed. Department store ad spend is on the rise. Couponing is growing. And retail is now the largest U.S. ad spending category, up 3% over the previous year.

Retailers have had to readjust their media mixes and look toward television and new digital channels to reach their audiences. Online retailers like Amazon have started to replace traditional brick-and–mortar stores, and Google has leveled the playing field. To increase revenue, the key for retailers lies in delivering the right message at the optimal time and place, to the correct target.

At this webcast, get insights on:

  • How to optimize your promotional calendar
  • Best practices for maximizing Google product listing ads
  • How to measure and find the best TV ad placement
  • The truth about email vs. social media in the consumer's path-to-purchase

Learn why data-driven thinking matters and how to grab the most attention without spending the most money.

Presented by:
Jon Swallen – Chief Research Officer, Kantar Media Ad Intelligence North America
Beth Snyder Bulik – Reporter, Ad Age

Members: Free
Non-Members: $199

Overview

Retail Marketing: Ad Spending Strategies
October 17, 2013

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