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Date: Wednesday, October 9, 2013
Time: 1:00–2:00pm EST
One of the common problems companies and agencies face today is determining the impact of new product development on brand perception. How well are your efforts really driving brand affinity?
Lisa Tanaka, research director of SDL’s Professional Services team and Stacey Megoloff, social research analyst, will walk you through a case study of how this can be done in a rapidly changing industry—the online entertainment industry. Learn how adding original content as a point of differentiation for live streaming sites such as Netflix and Hulu has directly impacted their brand in this heated industry competition. Find out which of brands are driving advocacy from their original programming.
What you’ll learn:
Lisa Tanaka – Research Director, Professional Services, SDL
Stacey Megoloff – Social Research Analyst, SDL