Meeting Details

Member Exclusive: The Digital Coupon Shopper: Exposed

Thursday, October 3, 2013
9:00–9:30am: Breakfast
9:30–10:30am: Presentation

ARF, 432 Park Avenue South, 6th Floor, New York, NY
*Attendees can also register to view the presentation via webcast*

Coupons continue to increase in popularity, and in particular, digital coupon usage is growing rapidly. In partnership with, GfK has tapped into their National Shopper Lab—home to 20 million frequent shopper households—to shed new light on the digital coupon shopper. At this session, they'll explore:

• Who these shoppers are
• Shopping behaviors, such as trip frequency and basket size
• All-important stock up trips and how they compare to everyone else
• The importance of coupon usage when shopping
• Which categories are in highest demand

Join us for breakfast and a better understanding of the digital coupon shopper and how their behavior is different from all shoppers in the marketplace.

Presented by:
Gary Schanzer – Managing Director, Shopper & Retail Strategy, GfK
Jeff Udis – VP, Shopper & Retail Strategy, GfK


Member Exclusive: The Digital Coupon Shopper: Exposed
October 3, 2013


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