Meeting Details
 

Shopper Insights Forum

Winning the In-Store Purchase Decision Game: Five Critical Measures to Uncover Shopper Marketing

Registration

To attend in person or via webcast, register via My ARF
If you have any questions, please contact Zena Pagán at forums@thearf.org.
 
Lily Lev-Glick will take us through 5 distinct measures of category performance that emerged from POPAI’s 2012 Shopper Engagement Study.  Using actual metrics drawn from high volume categories bought by over 2,400 shoppers, Lily will reveal what these measures mean and how brands and retailers can activate these insights into effective retail strategy.
 
For more than two decades, Lily Lev-Glick has researched, explored and analyzed shopper behavior, purchase motivations and how retail environments impact decision-making. POPAI’s 1995 Consumer Buying Habits Study was conducted under Lily’s direction while she served as Director of Research for the organization. Most recently she was engaged by POPAI to oversee the 2012 Shopper Engagement Study. The convergence of her industry experience has led to her recognition as one of the most skilled strategists in the field of shopper insights.
 
After Lily’s talk, please join us for a lively discussion about the presentation and also to share any areas of interest you may have for future Shopper Insights forums.
 
Featured Speaker
Lily Lev-Glick – Founder, Chief Insights Officer, Shopper Sense
 
Agenda
2:30–2:40PM (10 minutes)
 
Welcome and ARF Updates
Don Gloeckler – Chief Research Officer, ARF
Zena M Pagán – Forums and Ogilvy Awards Program Manager, ARF
 
2:40–2:50PM (10 minutes)
Introductions and Agenda Overview
Stacey Symonds – Director, Consumer Insights, Orbitz Worldwide
 
2:50–3:35PM (45 minutes)
Winning the In-Store Purchase Decision Game: Five Critical Measures to Uncover Shopper Marketing Opportunities
Lily Lev-Glick – Founder, Chief Insights Officer, Shopper Sense
 
3:35–3:45PM (20 minutes)
Q&A
 
3:45–3:55PM (10 minutes)
Next Steps
 
3:55–4:00PM (5 minutes)
Closing Remarks and Adjournment
Asher Hunter – Vice President, GfK
Milen Mahadevan – SVP, Head of Client Solutions, dunnhumbyUSA
Adam Murphy - Global Manager, Shopper Insights, Anheuser-Busch InBev
Stacey Symonds – Director, Consumer Insights, Orbitz Worldwide
 
4:00–5:00PM
Wine and Cheese Reception
Overview

Winning the In-Store Purchase Decision Game: Five Critical Measures to Uncover Shopper Marketing
June 25, 2013

Videos

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