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Special Webcast – Free for member and non-members
To attend, register via My ARF »
If you have any questions, please contact Zena Pagán at email@example.com
Join us on September 25 for a free webcast that will uncover the winning research and strategy behind the Delta Dental of Missouri campaign.
In March 2010, President Obama signed into law the Affordable Care Act, saying "We are not a nation that scales back its aspirations." Delta Dental of Missouri did not scale back its aspirations either: to continue providing their constituents with the insurance coverage that would enable good health through quality dental care. Making the largest research investment in its history, Delta Dental took a bold stand as a leader in a changing marketplace. David Ogilvy said, "Leaders grasp nettles." This is the story of a category leader, using the synergy of research and creative intelligence, who grasped nettles, and won.
Robert Passikoff – President, Brand Keys, Inc.
Amy Shea – Global Director of Brand Development, Brand Keys, Inc.