Meeting Details

Mobile Forum

Effective Tablet Advertising


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Based on 14 months of testing that reached 20 million users, VivaKi's The Pool reveals best practices and key findings for ads on the revolutionary medium and game-changing device: the tablet. This research provides insights and data around how to make tablet advertising work harder and achieve scale through a combination of qualitative, quantitative, and field trial research. This massive undertaking was made possible through a collaborative process that brought together advertisers, technology companies, and publishers to work towards a solution. In this session  - utilizing still unpublished data - Helen Katz who was one of the creators of this project will also look into the differences and similarities of web and in-app advertising. 

Featured Speakers:

Helen Katz – SVP, Research Director, Starcom MediaVest Group


Effective Tablet Advertising
May 21, 2013


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