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Twitter: @the_ARF; #arfforums; #iwny
Based on 14 months of testing that reached 20 million users, VivaKi's The Pool reveals best practices and key findings for ads on the revolutionary medium and game-changing device: the tablet. This research provides insights and data around how to make tablet advertising work harder and achieve scale through a combination of qualitative, quantitative, and field trial research. This massive undertaking was made possible through a collaborative process that brought together advertisers, technology companies, and publishers to work towards a solution. In this session - utilizing still unpublished data - Helen Katz who was one of the creators of this project will also look into the differences and similarities of web and in-app advertising.
Helen Katz – SVP, Research Director, Starcom MediaVest Group