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On a day to day basis, it is a monumental challenge to keep up with the pace and breadth of change that affects the advertising landscape. But what if we stop reacting and think about getting prepared to take full advantage of what could lie ahead. Let's look ahead: What could/should advertising look like in 2020? What should we do now to get ready for that future?
- Catharine Hayes - Executive Director, The Wharton Future of Advertising Program
- Jerry Wind - Marketing Professor, The Wharton School