Meeting Details
 

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Learning from Winners: Spike TV

Learning from Winners: Spike TV

Special Webcast – Free to members and non-members!

Join us on May 15 for a free webcast that will uncover the winning research and strategy of the
Bellator MMA Live Launch campaign.

This campaign was developed to launch Spike TV’s new weekly series Bellator MMA Live, imported from MTV2.  Seeking to elevate MMA’s status in the minds of viewers to the level of a full-fledged professional sport, messaging points included the return of MMA to the network which first made the sport famous, the show’s emphasis on the athletes as individuals, and the fact that Bellator MMA Live would use a more democratic, tournament-based structure to determine its champions.

Media ranged from TV, to out-of-home, to digital. Targets included not just MMA fans, but also general sports fans.

Featured Speaker
Thomas Grayman – Senior Director, Brand and Consumer Research, Viacom Media Networks

Agenda

1:00–1:15pm
Welcome, ARF Updates and Introductions
Zena M Pagán – Forums and Ogilvy Awards Manager, ARF

1:15–1:45 pm (30 minutes)
Digital & Media Ogilvy Award Winner: “Bellator MMA Live Launch” Spike TV
Thomas Grayman – Senior Director, Brand and Consumer Research, Viacom Media Networks

1:45–1:55 pm (10 minutes)
Open Q&A

1:55–2:00PM (5 minutes)
Closing Remarks
Zena M Pagán – Forums and Ogilvy Awards Manager, ARF

 

 

Overview

Learning from Winners: Spike TV
May 15, 2013

Videos

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