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Program: 2:30–5:00PM, Reception: 5:00–6:00PM ET
Join us for exciting presentations and lively discussion of audio ad effectiveness. Included will be a local advertiser's description of how radio advertising has made an impact, ESPN will showcase the different approaches that ESPN has taken to understand the evolving role of audio in the media mix and highlight some of the planning approaches that make audio most effective, and Bob McCurdy will reveal the findings of a recent Katz Marketing Solutions study of the role audio plays in successful television commercials, as well as how audio compares to visual in triggering brand identification in these commercials.
Emily Bockino – Associate Director of Advertiser Analytics, ESPN
Kelly Johnson – Senior Director, Audio, Integrated Media and Promotion Research, ESPN
Bob McCurdy – President, Katz Marketing Solutions