echo "custom header code goes in here"; ?>
When: 1:30–2:30pm PT / 4:30–5:30pm (ET)
Where: MRM Worldwide, 600 Battery Street, San Francisco, CA
Social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest, are generating millions of daily users, billions of minutes of social interaction, and endless daily connections and shares among users. While there is a tremendous amount of social interaction, are we evaluating these interactions with the right social KPIs and analytics? We need to ask ourselves the following questions:
According to Fox Broadcasting Company there are more effective methods of measuring social media than traditional online metrics. To prove this point, the company partnered with trueAnthem, the leader in earned media measurement and audience intelligence, to track social sharing, estimate the value of earned media (including, what type of content lends itself to generate earned views), and identify social influencers. At this exclusive member event, Fox and trueAnthem will share their research and what they found to be the "right" social KPIs. View all events during ARF San Francisco Week!
Judit Nagy – VP, Digital Analytics, Fox Broadcasting Company
Chris Hart – CEO, trueAnthem