Meeting Details
 

Member Exclusive: Measuring What Matters In Social Media

When: 1:30–2:30pm PT / 4:30–5:30pm (ET)
Where: MRM Worldwide, 600 Battery Street, San Francisco, CA

Social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest, are generating millions of daily users, billions of minutes of social interaction, and endless daily connections and shares among users. While there is a tremendous amount of social interaction, are we evaluating these interactions with the right social KPIs and analytics? We need to ask ourselves the following questions:

  • Has the rise of social capabilities introduced new tracking and measurement and metrics?
  • Are the current standards used to evaluate content enough?
  • Are traditional online metrics such as page views, click-through rates, time spent, etc., the right metrics to showcase the performance of social websites and social features? 

According to Fox Broadcasting Company there are more effective methods of measuring social media than traditional online metrics. To prove this point, the company partnered with trueAnthem, the leader in earned media measurement and audience intelligence, to track social sharing, estimate the value of earned media (including, what type of content lends itself to generate earned views), and identify social influencers. At this exclusive member event, Fox and trueAnthem will share their research and what they found to be the "right" social KPIs. View all events during ARF San Francisco Week!

Presented by:
Judit Nagy – VP, Digital Analytics, Fox Broadcasting Company
Chris Hart – CEO, trueAnthem
 

Overview

Member Exclusive: Measuring What Matters In Social Media
January 14, 2013

Videos

Watch ARF Videos on YouTube!