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When: October 3, 2012; 3:30–5:30PM
Location: New York Institute of Technology, 16 West 61st Street, 11th Floor (at Broadway), NYC
Special Forum: Free to members and non-members - Attend in person or via webcast!
The idea of rewarding people for paying attention to advertising isn’t new—it’s the basis for commercial-supported media—but with the proliferation of media and advertising platforms at our disposal, brands have gotten creative in the ways they incentivize customers for interacting with their content. This special Advertising Week session will explore how value exchanges are fueling some of the most innovative campaigns of the past few years. We’ll learn how brands give real-life or virtual goods in exchange for consumer attention online, in-store, and in-game. Hear how big brands are harnessing the interests of their customers to fuel deeper engagement. You’ll hear several ground-breaking case studies and hear a panel discussion on how value exchange advertising works across media including digital games, print, music, and video.
Adam S. Bacall – VP, Retail Development, Warner Music Group
Aimee Higgins – VP, Strategic Solutions, Pandora
Jack Koch – Director, Global Marketing Insights, Electronic Arts Global Media Solutions