Media Forum

Registration
To attend in person, register via My ARF »
If you have any questions, please contact Zena Pagán at forums@thearf.org.

Measuring media accurately has become increasingly difficult and the impact of poor research quality on the validity of findings has become more severe. Please join us for cocktails, networking and a presentation that will help you better understand today's media measurement issues and interpret reports on media usage. This forum will examine key quality issues and dispel common "media myths" that are often found in reports about trends in media usage.

Social Links:
Facebook: http://www.facebook.com/events/285021014934853/
Twitter: @the_ARF; #arfforums

Agenda

4:00–4:30PM
Registration, Cocktails and Networking

4:30–5:30PM (60 minutes; includes Q&A)
Measuring Media Usage Behavior
Horst Stipp – EVP, Global Business Strategy, ARF

5:30–6:00PM
More Cocktails and Networking
 

Local TV is small and it is big. There are over 200 “markets” with each divided into smaller segments, e.g. zip codes, head-ends. And yet “Local TV” is also comprised of almost everyone in the US!

Therefore we are excited to announce, and invite you to our next ARF Media Forum program, “Local TV Audience Measurement: A Multibillion Dollar Story” on October 20th.

Featured Speakers:

• Nick Garramone – Senior Vice President, eBusiness Operations & Research, NCC Media
• Bruce Goerlich - Chief Research Officer, Rentrak Corporation

Venue: Hearst Corporation, 300 West 57th Street (@ 8th Ave)

The media platforms for content and ad messaging have grown dramatically over the past 5 years. As a dynamic and distinguished media corporation, Hearst Magazines has evolved its business to accommodate consumer demand, while at the same time meeting advertiser needs for creativity, engagement and accountability. Several Hearst management executives will present case studies that exemplify how their brands have successfully adapted to a multi-platform world and how consumer affinity has created cross-media synergies that further strengthen their brand’s disposition in a complex world.

Featuring
Michael Clinton – President, Marketing and Publishing Director, Hearst Magazines
Bill Congdon - Publisher & Chief Revenue Officer, Popular Mechanics
Diane DePaul – Associate Publisher Advertising, Marie Claire
Marlene Greenfield – VP, Executive Director of Research, Hearst Magazines
Jeff Hamill - SVP, Advertising Sales & Marketing, Hearst Integrated Media
Jayne Jamison - VP, Publisher & Chief Revenue Officer, Seventeen

Giving non-members and members alike the opportunity to experience our Forum program, we invite attendees to join us at Audience Measurement 6.0 for this "One-on-One Conversation" session. We will address basic, but essential measurement questions such as – What should we be measuring? Which measurement technique should we employ? How would this be funded? Join us as we debut our new ARF Forum and hear from a quartet of senior executives who share their thoughtful perspectives.

Panelists:

• Moderator: David Marans – EVP of Media, The ARF
• Mike Donahue – EVP, Member Services, American Association of Advertising
• Jeffrey Graham – Worldwide Director, Performance, Initiative
• Scott Grenz – Director of Media Buying North America, GlazoSmithKline
• Colleen Fahey Rush – Chief Research Officer, MTV Networks

The ARF is delighted to have a trio of industry leaders in charge of the Forum. Happily our initial Forum meeting will feature these three as speakers, providing us with three very different and compelling perspectives on the topic.

So please join us as we introduce our Forum with:

• Helen Katz, SVP and Director of Research of the media agency, Starcom MediaVest Group
• Gerard Broussard, VP of Insights and Analytics of the interactive technology firm, Canoe Ventures
• Joshua Herman, Product Leader - Global Segmentation and Product Innovations of the interactive marketing services company, Acxiom