Fall Session 2016 Master of Research Quality Course
Thursday, October 13, 2016 | 8:00am-12:30pm
The ARF 432 Park Avenue South 4th floor, NYC
True or False: All consumer survey data is good, reliable, trustworthy. False. Not all data is created equal. And if the quality of your data is bad, then your business decisions will tumble like a house of cards.
The ARF has always been committed to the highest quality research. Over the past 10 years, the ARF’s Foundations of Quality initiative has published 9 white papers dedicated to best practices in research quality. Now we’re bringing that insights to our Leadership Lab.
Join us on Thursday, October 13 for a half-day crash course on how to design, execute, analyze and communicate consumer survey research so that you can trust the quality of your data, and influence your organization with superior consumer insight.
Chris Bacon – EVP, Global Research Quality & Innovation, The ARF John Bremer, – Head of Research Science, The NPD Group Nancy Brigham, – SVP, Global Head of Sampling and Research-on-Research, IPSOS Interactive Services Randall Thomas – SVP, Research Methods, GfK Bob Walker – Principal & Founder, Surveys & Forecasts LLC