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Spring Session 2017 

May 17
8:00am-12:00pm ET

432 Park Avenue South 4th floor, NYC


Master of Storytelling & Influence

It was the best of times, it was the worst of times.

It was a bright cold day in April, and the clocks were striking thirteen.

Call me Ishmael.

Great stories captivate us. A single phrase, a simple image – both can propel us into the narrative, and we can’t wait to find out what happens next. What does this have to do with research and insights? Everything. You can have the most powerful insights imaginable, but if your audience doesn’t remember what you said, your insights evaporate. Tell a memorable story with your data, and your insights transform your business.

Join us on Thursday, April 27 for a half-day hands-on course on Storytelling & Influence. Learn why stories matter, how to define them, how to assess your audience and your situation, and how to visualize your insights to have impact. Plus you’ll get a chance to practice live what we teach. Bring a current or recent presentation, and we’ll have a live workshop to help you tell your story and have your influence


Continental Breakfast

Welcome & Introduction
Chris Bacon, EVP, Global Research Quality & Innovation, The ARF

Coloring Outside the Lines:  ESPN’s Unique and Inspiring Storytelling
Barry Blyn, VP, Insights, ESPN

Crafting the Story:  Guidelines to Defining, Framing, and Telling Influential Stories
Chris Bacon, EVP, Global Research Quality & Innovation, The ARF

Visualizing the Story:  Tips for Making the Mundane Memorable
Speaker to be announced


Practicing the Story:  Hands-on Workshop for Students to Apply the morning’s tools on a current project
Class participation

Chris Bacon, The ARF

Stay tuned for more information on how to register.